Parti Magazine
Modern Architecture and Design Culture
Parti is for the curious, those who seek a dwelling place and appreciate contemporary and modern architecture designs. Parti promotes international design talents from major cities around the world while highlighting monumental infrastructures, innovative homes, inspiring decorating ideas, and spatial planning. The magazine aims to inspire and influence the power of good architectural designs to enhance our lives and build stronger communities.
Brand
Derived from the French word “Le Parti” meaning “to make a decision” is often referred to as the big idea in the architectural world. Parti magazine’s goal is to inspire and convey the big idea behind the creative elements that make up a good architectural design around the world while exploring different cultural design philosophies that deliver a unique experience.
Target Readership
Gender split: 55% Female/ 45% Male Readers
Age: Majority between 35-55
Median income: Above $70000
Sample occupation types: Architects, Interior Designer, Photographer, Videographer,
Average education: At least a university degree
Geographic location: Large metropolitan cities (New York, Tokyo, Los Angeles, Shanghai, Cairo etc.)
Brands/products/activities: drawing/sketching, reading, spatial planning, interior design, art and museums, photography, travel, contemporary designs, sustainability,
The target reader is passionate about architectural design, furniture, décor and remodelling while being curious to explore different design cultures around the world. He/she is updated on the latest interior/exterior design trends and has affinity for art, buildings, photography and travelling and prefers bold statements over the traditional.