Beach Potion - Steamworks Brewing Co.

473mL Beer Sleeve Label (Using Existing Brand Elements)

As a seasonal release, Beach Potion is inspired to be an attractive brand for new and existing beer lovers. Using existing brand elements and illustrations from Steamworks Brewing, I managed to design a visually striking beer that encompasses the Steamwork’s signature “steam punk” style and branding. Additionally, I took advantage of utilizing the metallic/aluminum part of the can to show through the sleeve label to add a strong contrasting background.